Emily James

As our Product Marketing Manager, Emily connects the dots between product and marketing, crafting strategic messaging that drives adoption and empowers customer-facing teams. With over a decade of experience in vertical SaaS and software companies, she specializes in persona development, interactive demos, brand refreshes, and feature launches. A certified Product Marketing Manager (AIPMM) with a PMC-III from Pragmatic Institute, Emily brings deep expertise in market positioning and storytelling.

She holds a B.S. in Mass Communication & Creative Advertising from VCU and is passionate about making professional financial advice more accessible. When she's not helping shape the narrative around AdvicePay, she enjoys reading, tabletop games, and spending time with her family.