AdvicePay and Valmark Financial Group Announce Strategic Partnership to Offer Innovative Service that will Streamline the Client Experience for Valmark Member Firms

New partnership will allow Valmark Member Firms to modernize and simplify the billing process for financial planning services and better serve clients’ changing needs


AdvicePay, the only fee-for-service billing and payment platform designed exclusively for financial advisors, and Valmark Financial Group, a leading independent full-service life insurance agency, broker-dealer and Registered Investment Adviser, announced today a new strategic partnership to provide AdvicePay’s billing and payment technology to Valmark’s 100+ Member Firms across the United States.

As part of this strategic technology agreement, Valmark Members will have access to AdvicePay’s eSignature integration, enabling advisors to eliminate manual and paper-based functions and easily and quickly onboard clients and speed up the billing process in one simple workflow. Additionally, Valmark Members will have exclusive access to AdvicePay’s practice management consultant, who’s experience extends to all aspects of the fee-for-service financial planning business model for helping firms better manage their back office and stay on the cutting edge of client service offerings.

“We are very excited to partner with Valmark to help them enhance and expand their financial planning services model,” said AdvicePay Co-founder Alan Moore. “This new agreement with Valmark will provide their advisors with the technology, tools and practice management advice to serve more clients with financial planning services, while enhancing their businesses.”

“In the past, we collected financial planning fees via paper checks and manual
processes,” said Caleb Callahan, President and Chief Operating Officer of Valmark. “With AdvicePay, we are investing as part of our overall FinTech offering to remove this barrier and provide our advisors with technology that will allow them to scale their financial planning businesses, drive greater efficiencies within their back-offices and, above all, better serve clients.”

As the fee-for-service model continues to grow and expand as a new approach to delivering financial planning, leading companies within the financial services industry, such as Valmark, are investing in the latest technologies offered by AdvicePay to drive greater efficiencies and productivity while also keeping up with the changing needs of clients.

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